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Friday, 19 October 2012

Why Focus Groups Kill Innovation, From The Designer Behind Swiffer | Co.Design: business + innovation + design

Why Focus Groups Kill Innovation, From The Designer Behind Swiffer | Co.Design: business + innovation + design

1 comment:

RAYLOKE said...

COUNTERCHECK ....four steps to take before introducing a design to the masses.

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225Think about it: How many great ideas have you had sitting around a table? If you are like most people I know, not many. Yet, time after time, companies looking for a winning idea gather a group of people around a table to ask them what they would like. Other times, companies may actually develop innovative ideas--but then their impulse is to convene a focus group to critique them and, more often than not, undermine them.